Here comes another metrics dashboard.

You're tracking everything.
In control of nothing.

Founders drown in dashboards. Investors only care about five numbers. This tool tells you which ones — for your business, your stage, your region. No fluff. No jargon.

Pick your model
D2C / E-Commerce
Direct-to-consumer brands
SaaS
Software as a service
Consumer App
Mobile & web apps
B2B / Enterprise
Business-to-business sales

Where are you in your journey?

This decides which metrics you should obsess over — and which ones to ignore for now.

01
Pre-Launch
Still building. No revenue yet, maybe some beta users. You're validating the idea and watching your cash.
02
Early Traction
First paying customers are in. You're figuring out acquisition channels and whether the unit economics hold up.
03
Growth
Product-market fit is real. You're scaling spend, hiring, and squeezing every stage of the funnel.
04
Scale
Past $1M+ ARR or equivalent. Focus is efficiency, retention, and readiness for the next raise or exit.

The metrics that actually matter.

Start with the "Focus now" metrics. Click any active card for the formula, the benchmark for your region, and how it connects to other KPIs. Grey cards aren't relevant at your stage — yet.
Pick any green or amber metric to see the formula, the regional benchmark, and the KPIs it feeds.
Focus now
Start watching
Not relevant yet

We're your next great hire.

Strategy. Scale. Surge.